Copywriting for
Alternative Health & Wellness Professionals
Less time marketing. More time helping people.
Focus On Building Your Thriving Practice—Leave the Writing to Me
As a holistic health provider, you know that medical doctors aren’t the be-all end-all of healthy living. While they have their place when the going gets tough, you know there’s so much more to healthy living than being disease-free.
That’s why you do what you do. You envision a world where sick care is not just accessible, but also less needed—because people know how to do well by their bodies in the first place.
From nutrient-dense, plant-based diets to mindfulness and meditation to massage and acupuncture and beyond—you know there are so many options for balancing body, mind, and spirit. And people need to know about this!
You’re making a valuable difference in building this world of wellness! But lately, it feels more like a growing list of tasks and less like making a difference.
Maybe you’re finding that:
👎 your client numbers are plateauing or dwindling
👎 your time is getting eaten up by trying to get the word out
👎 your heart just isn’t into the marketing part of running a business
You’re doing it ALL—while trying to grow a thriving practice. But there are only so many hours in a day, and it’s costing you face-to-face time with clients who need you. You didn’t get into this field to write emails and blogs, right?
That’s where I come in.
Imagine having the peace of mind that your marketing tasks are taken care of and you get to:
🫶 Recharge in the evenings with much-needed self-care
🙌 Spend your weekends enjoying family and friends
👏 Actually take a vacation once in a while
I’m Julia O’Shaughnessy (leave out the “g h” and you’ll probably pronounce it correctly 😉). I’m the writer and solopreneur behind J.O. Copywriting.
Through research and goal-focused conversations with you, I bring a clear voice to your natural health brand. I empower business owners in the alternative health and personal wellness space to:
Attract new clients—who are right for you
Become top-of-mind for repeat clients
Stay relevant and engaging with on-brand content
Get discovered faster in Google’s search results
Save YOUR valuable time by handing off marketing content tasks
If you’re a:
Massage therapist
Acupuncturist
Homeopath
Herbalist
Reiki or other energy practitioner
Brand specializing in products that promote personal wellness
Or other business owner whose goal is to improve individuals’ well-being
I can help you!
Together we reach more clients, foster lasting client relationships, and cultivate your web presence. This means more time doing what you love and less time struggling to write copy that converts.
Portfolio
Take a peek at some of my sample pieces that educate the reader about a topic related to natural health and have a clear call to action. Each piece touches on the readers’ pain points, evokes emotion, and presents the product or service as the obvious solution.
Now imagine your product or service as the solution.
Please note: these are samples only.
Attract new clients organically
Landing Pages
You know when you click a link to something you’re interested in and it takes you to the offer? You decide in a matter of seconds if it’s what you were looking for. But it’s up to the copy to make clicking “add to cart” a no-brainer.
I write copy that inspires your audience to take action and invest in themselves by investing in your product or service.
Cost: $500 for any product or service under $100 or copy under 1000 words
Services & Rates
SEO-Optimized Website Copy
When was the last time you checked the health of your website? Your website is your 24/7 spokesperson. Make it count with copy that establishes credibility and is SEO-optimized.
Make your site:
build trust
resonate with your audience
lead readers to the natural conclusion that you are just the help they’ve been looking for
Cost: $300 per 800-1,000-word web page
Blogs
I don’t just mean interesting articles or content for the sake of beefing up a website. Carefully crafted and researched blogs, optimized for SEO, are an important piece of the puzzle in boosting your rankings in Google.
Blogs engage your audience and inspire action. Whether that’s signing up for your email list or making a purchase, the blogs I write work for you. And unlike paid ads, these evergreen pieces stick around and continue to enhance your web presence.
Imagine never having to write a blog again—or never again having to move it to the bottom of your to-do list. 😉
Cost: $200 for a 1,000-1,500-word blog.
Emails
Potential clients are interested in what you offer because they believe you can help them achieve their goal of feeling good in their bodies. We want to stoke that glowing ember until it burns with confidence that you are definitely going to help them.
We want to earn their trust and show them what a valuable resource you are. The fuel is engaging, copywritten emails that inspire action.
Cost: $50 per email (200-300 words)
Newsletters
Keeping your company top-of-mind, newsletters show up in your audience’s inbox periodically and share what’s going on in your practice in a more personal way than what you might find on your website. It’s not for just anyone to stumble across–just those special people who’ve already signed up to cash in on your wealth of knowledge. Don’t let them forget about you!
Cost: $75 per newsletter (300-500 words)
Product or Service Descriptions
Just list its features and the customer may or may not realize how they ever lived without your product or service. But speak to how much better they’re going to feel when they have it, and you’ve connected the dots. Earn more sales with compelling copy that motivates your audience to buy now.
Cost: $50 per product/service (150-300 words)
Not sure what you need? No problem!
We’ll figure it out together!
Nurture and Grow Your Client Base
Your clients love you because you’re their best connection to their holistic health goals. Easily foster that connection between appointments with tailored emails, newsletters, and blogs—without having to come up with them yourself.
I’m Julia O’Shaughnessy of J.O. Copywriting. I hold a BA in Communication Sciences, a BS in Nursing, and a professional diploma in Massage Therapy. Having practiced as both a Licensed Massage Therapist and a Registered Nurse, I’ve learned a lot about the human body and what it needs to thrive.
Through these roles and through personal experiences, I’ve been inspired by complementary and alternative medicine. I’ve seen and experienced the amazing benefits of alternative healing modalities where Western medicine was more than a little lackluster.
That’s why I’m dedicated to connecting people to alternative health and wellness practitioners like you. I’m here to support you in your mission to help people live healthier lives and elevate them to a state of vitality, not just a lack of disease. More people need to know about and experience what you have to offer, and I’m motivated to bring them to you.
When I’m not writing I can be found tending my plants, doing yoga, spending time in nature, or reading about personal development. I live in Vermont with my husband, our two sons, and our senior gray tuxedo cat.
